The magic words that convinced a cynic to book with a travel agent? They’re not particularly poetic, or even very persuasive, but these are the words I used to get my brother-in-law to book with a travel agent:
“You might as well.”
He was sitting at our dining table, his laptop screen reflecting the airline’s site in to his eyes. “You ready to book?” He asked his wife, his finger poised above the keyboard. “Why don’t you go to a travel agent?” I asked. He was heading to the nearby bakery later that day and I suggested he pop into the local travel agency.
He’d done his research online and found the best day and deals for his family’s flights he could. But I said there would be no harm in seeing if the travel agency could do better or at the very least match the price. “What difference does it make if I book with the airline or a travel agent then?”
I explained that in my experience, travel agents can usually match (or beat) the price you can find online and by booking with them, there’s the added assurance of having someone batting for you should the proverbial s— hit the fan. Because he was buying four full price tickets, wasn’t it worth the investment of having a professional take the worry away?
“If you’re paying roughly the same price but actually get more, you might as well,” I said.
That afternoon, he called from the travel agency with news that the agent could price match. “Should we book?” he asked his wife.
“Might as well,” she said.